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TABLE OF CONTENTS
Introduction
1. The Habit Zone
2. Trigger
3. Action
4. Variable Reward
5. Investment
6. What Are You Going To Do With This?
7. Case Study: The Bible App
8. Habit Testing and Where To Look For Habit-Forming Opportunities
Appendix
About the Authors
Acknowledgements
Contributors
Notes and Sources
Note: Some sections of this book have appeared in articles previously published by the author.
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