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Day 260: Use short, common words when possible
This tip is for professionals writing on behalf of their organizations. Writers who strive for an artistic tone (e.g., poets, novelists, essayists) may choose words for their sounds or length, but they, too, should consider this tip. By using this tip, writers will write clearly and concisely.
Here’s the point. To provide information in a manner that requires the least work from the reader, use short words when possible. To ensure that your reader understands your meaning, use common words. For example, consider this pair of sentences.
“An aluminum surface provides a glistening visage.”“An aluminum surface provides a shiny look.”
The second sentence has the same meaning, and implies the same message, as the first sentence. However, the second sentence has two words that are shorter and more common. Without changing the meaning, therefore, the second sentence communicates more economically than the first.
Should you do this for all words in all situations? Probably not. A little style, a little art, may be acceptable in some contexts. On the other hand, you should consider this rule as you determine your purpose for writing. If your purpose is clear, direct, concise writing, use short, common words.
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