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INDEX

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ACT. See Affective Communications Test

affect-induction

Affective Communications Test (ACT)

Affleck, Ben

alcohol

Allende, Isabele

Allocca, Kevin

rule of three and

allodynia

altruism

American dream

amygdala

analogies

for lighten up stepfor visual imprint

anaphora

Anderson, Chris

on 18-minute ruleTED conferences and

anecdotes

Angelou, Maya

anxiety

flight-or-fight responsepublic speakingstate

Apple

Argo

Ariely, Dan

Aristotle

“The Art of Asking”

The Art of Public Speaking (Carnegie)

Asamoah, Patricia

attitude

defeatistVirgin

audio books

auditory learning

authenticity

of Branson

authority

adding tocommand presencelook of

awareness

Bakersfield Business Conference

Ballard, Robert

Barbie dolls

Baron, Ron

Basij-Rasikh, Shabana

Batman

Baumeister, Roy

Berns, Gregory

Black Hawk Down

Bliss, Chris

body language. See also gestures

acting confidenteye contactfidgetingfixes for problemslying andsuccess andverbal delivery and

Bonds, Judy

Bono

anaphora usepoverty data

Bono, Joyce

The Book of Awesome (Pasricha)

“Boy Gets Girl”

brain

activity studyamygdalabombarding with new experiencesbrain-to-brain couplingas energy hoghippocampus researchhumor loved bynever stops growingsave buttonon storiesTaylor’s propworkout for

brainstorming

Brand, Stewart

brand communications

brand stories

Branson, Richard

authenticityon livingpublic speakingspeak from the heart advice

Bremner, Rory

Brin, Sergey

Brown, Brené

Buffet, Warren

Burns, Martha

The Buying Brain (Pradeep)

buzzwords

Cain, Susan

on solitude

Cameron, James

Cardon, Melissa

investor decision-making study

career

avoiding failureSmith on

Carnegie, Dale

for 21st centuryon ideason personal stories

Carrey, Jim

Carter, Majora

Case, Steve

Chambers, John

Chaplin, Charlie

charisma

“Choice, Happiness, and Spaghetti Sauce”

Christian, David

Big History course

chunking

Cinderella story arc

clichés

Clinton, Bill

cognitive backlog

“A Cognitive Theory of Multimedia Learning”

Colbert, Stephen

command presence

confidence anddefineddevelopingof Powell

communication. See also conversation, having

ACTAristotle father of theorybrandideasnonverbalrole of heartStevenson onstories as

compassion

confidence

body language andcommand presence andleadership and

conversation, having

art of asking and practicingbody language problemsdebunking language mythsgestures make argument strongerneed for gesturesoverviewsaying it so people listenas secret #3strength from withintalk, walk, look like leader

Coppola, Francis Ford

courage

passion andof Taylor

creativity

under constraintsas misunderstood

Cuddy, Amy

faking it

curiosity

customer experience

customer service

da Vinci, Leonardo

data

Bono’s povertycontext forin presentationsstories with soul

David, Laurie

The Day After Tomorrow

Deedy, Carmen Agra

demonstrations

Diderot, Denis

digitized voice

disabilities

Dolby, Thomas

dopamine

Drive (Pink)

DryBath

dual-coding theory

Duarte, Nancy

eager nonverbal

elementsof Granholm

Ebert, Chaz

Ebert, Roger

eco-entrepreneurship

ECS. See emotional competent stimulus

“8 Secrets of Success”

18-minute rule, sticking to

Anderson onbrain as energy hogcreativity thriving under constraintshistory of the world inlistening as drainingoverviewrule of threeas secret #7three-story structure

Eighth Amendment

Einstein, Albert

Elias, Ric

Eliot, Charles

Ellison, Larry

Emerson, Ralph Waldo

emotion

emotional experiencepositiverapport

emotional competent stimulus (ECS)

emotionally charged event See also holy smokes moment

employee engagement

empowerment

encouragement

energy

Enriquez, Juan

entrepreneurial passion (EP)

Equal Justice Initiative

ethos

The European Journal of Social Psychology

Eversmann, Matt

examples

exploration addicts

eye contact

Facebook

failure

avoiding careerSmith on

faking it

Fast Company

feather and blowtorch presentation

Fennis, Bob

Ferrell, Will

fidgeting

fiscal cliff

Fisher, Helen

flashbulb memories

flight-or-fight response

Flynn, James

Flynn Effect

food-borne illnesses

Friedman, Howard

Gabriel, Peter

Gapminder

Gates, Bill

humormosquitoes hookpresentation visuals

Gehry, Frank

genius

Jobs on

George, Rose

gestures

of Granholmneed forof Powellresearchof Sirollifor strong argumenttips for use

Ghonim, Wael

Gilbert, Dan

Gilbert, Elizabeth

Giuliani, Rudy

Gladwell, Malcolm

Glenn, Joshua

Global Fund

Godin, Seth

Goldilocks zone

Google

Gorbachev, Mikhail

Gore, Al

An Inconvenient Truth presentation

Granholm, Jennifer

eager nonverbalgesturespower sphere

grasping

Gray, John

Greene, Robert

Gretzky, Wayne

Grey’s Anatomy

Guber, Peter

“The Habits of Happiness”

Haidt, Jonathan

happiness

as choiceRicard onsuccess and

Harvard Business Review

Hasson, Uri

hatred

Hawking, Stephen

headlines

memorablesupportingTwitter-friendly

Heath, Chip

Heath, Dan

hero story

Hillis, Danny

hippocampus research

“The History of Our World in 18 Minutes”

Hollywood Reporter

holy smokes moment

definedmemorable headlinespersonal stories forpictures, images, videos forprops and demos forunexpected and shocking statistics

hook

Gates’s mosquitowith repeatable quotes

“How Great Leaders Inspire Action”

“How to Live Before You Die”

“How to Pitch Anything in 15 Seconds”

Hrabowski, Freeman

Hsieh, Tony

Huffington, Arianna

humor. See also jokes; lighten up

brain lovingby Gatesingratiation tacticin narrativenovelty andin poopof Robinsonof Taylor

Hunter, John

Hurricane Katrina

Hypponen, Mikko

“I have a dream” speech

ideas

Carnegie oncommunicationas currencygroundswellnever consideredplantingspreading

identity

Stevenson on

ignorance

Ilies, Remus

illegal mine shaft presentation

image

imagery

imagination

An Inconvenient Truth presentation

India brick kilns presentation

Indian Ocean tsunami

infectious personalities

ingratiation tactic

“Innovating to Zero!”

inspiration

in presentations

Intel

intuition

iPad Mini

iPhone

iPod

IQ

It Worked for Me (Powell)

jaw-dropping moments, delivering

emotionally charged eventending on high noteholy smokes momentickiest presentationJobs as king of wowoverviewremembering vivid eventsas secret #5

Jefferson, Thomas

job interview

Jobs, Steve

on geniuson iPhoneon iPodas king of wowon Macintoshon not settlingpresentation secretsStanford Commencement Speech10,000-hour ruleon what makes heart sing

Johnson, Magic

jokes

avoidingSeinfeld on Pop-Tart joke

Jordan, Chris

Journal of Business Venturing

Journal of Experimental Social Psychology

Journal of Neuroscience

joyfulness

Kelly, Diane

Kennedy, John F.

key message

King, Martin Luther, Jr.

anaphora use“I have a dream” speech

King, Paul

Kissinger, Henry

Kramer, Stacey

Krane, Elliot

Kristine, Lisa

illegal mine shaft talkIndia brick kilns talk

Kuriyama, Cesar

language myths

“Laughing All the Way to the Bank”

laughter

The Laws of Subtraction (May)

leadership

confidence andwalking, talking, looking

Lean In (Sandberg)

learning

auditoryenhancing with multimedia experiencesfrom mastersfrom othersvisual

Leberecht, Tim

Levy, Jeff

lighten up

analogies and metaphorsanecdotes, observations, personal stories forbrain and humor“Laughing All the Way to the Bank”overviewphotosquotesrelief from traumatic eventsas secret #6videos

LinkedIn

Lipkis, Andy

listening

as drainingsaying so people listenstate anxietystimulating auditory sensein unleashing master within

living statue

Lockwood, Amy

Loewenstein, George

logic

logos

Lombard, Ken

The Longevity Project (Friedman)

luck

Lush chain

lying

Lynn, Loretta

Lynne, Gillian

Made to Stick (Heath, D., Heath, C.)

Madoff, Bernie

“The Magical Number Seven, Plus or Minus Two”

“Man in Hole”

Mandalay Entertainment

Mandela, Nelson

Marishane, Ludwick

Martin, Rod A.

master within, unleashing

avoiding career failurebrain never stops growinghappiest man in worldinfectious personalitieslistening andnew science of passion and persuasionoverviewpassion as contagiousas secret #1success and passionTaylor’s stroke and spiritual awakeningwhat makes heart singwhy passion works

Mastery (Greene)

May, Matthew

Mayer, Marissa

Mayer, Richard

McCarthy, Jenny

McNeil, David

McWhorter, John

Medina, John

on amygdalaon multitaskingon PSEon remembering emotional experience

Mehrabian, Albert

memorable

headlines

memory processing

Men Are from Mars, Women Are from Venus (Gray)

message map

step 1: create Twitter-friendly headlinestep 2: support headline with three key messagesstep 3: reinforce with stories, statistics, examplesfor three-story structure

metaphors

for lighten up stepfor visual imprint

Michelon, Pascale

Miller, George

Mitteness, Cheryl

mood contagion

Moore, Terry

Morgan, Howard

Moskowitz, Howard

motivation

Ricard on

Mullins, Aimee

multimedia principle

multisensory experiences, paint mental picture with

enhancing learningfeeling ithearing itoverviewas secret #8seeing it

multitasking

Murray, Jody

My Stroke of Insight (Taylor)

“My Stroke of Insight”

mystery

narrative

contentcraftinghumor inslides complementing

“The Nature and Experience of Entrepreneurial Passion”

negative labels

“The Neuroanatomical Transformation of the Teenage Brain”

neuroplasticity

neuroscientists

New York Times

Newton, Isaac

noise

nonverbal communication. See also body language; eager nonverbal; gestures

novelty

humor and

nuclear science

observations

Offill, Jenny

Ornish, Dean

Osteen, Joel

public speaking

Page, Larry

pain

Paivio, Allan

Pallotta, Dan

Palmer, Amanda

as living statueon paying for musicpresentation steps

Palms-Farber, Brenda

Parks, Rosa

Pasricha, Neil

passion

Allende onas contagiouscourage andEPexpressingidentifyinginvestor decision-making studynew science ofperceivedperceived passionSchultz andSmith onsuccess andwhy it worksWinfrey on

Passion, Practice, Presence (three Ps)

Patanjali

pathos

power in

perceived passion

perfection

personal stories

Carnegie onfor holy smokes momentfor lighten upfor mastering storytelling

persuasion

Aristotle’s componentsemotional rapport andin mastering storytellingnew science ofoccurrenceStevenson andvision and

photos

Picture Superiority Effect (PSE)

pictures. See also multisensory experiences, paint mental picture with

for holy smokes momentfor presentations

Pink (pop musician)

Pink, Daniel

pitch in verbal delivery

Pogue, David

Pop-Tart joke

positive emotions

posture

Powell, Colin

command presencegestureson teaching

power posing

power sphere

PowerPoint

end ofLinkedIn andplanning story for

“The Power of Introverts”

“The Power of Vulnerability”

practice

art ofpresentations

Pradeep, A. K.

predictable perceptions

Prego

presentations. See also verbal delivery

“The Art of Asking”building around senses“Choice, Happiness, and Spaghetti Sauce”connection to topicdataearly feedback“8 Secrets of Success”feather and blowtorchto friends or spousesGates’s visualsGoldilocks zone“The Habits of Happiness”“The History of Our World in 18 Minutes”hook“How Great Leaders Inspire Action”“How to Live Before You Die”ickiestillegal mine shaftAn Inconvenient TruthIndia brick kilns“Innovating to Zero!”inspiration inJobs’s secretslength of“My Stroke of Insight”“The Neuroanatomical Transformation of the Teenage Brain”outliningPalmer’s stepspictures forplanning“The Power of Introverts”“The Power of Vulnerability”practicerehearserepetitionreveal ideas never consideredRobbins’s rituals“Schools Kill Creativity”“The Surprising Science of Happiness”“The Ten Things You Didn’t Know about Orgasm”Tiffany boxTwitter-friendly headlines“Why We Have Too Few Women Leaders”“Why We Love, Why We Cheat”“Your Elusive, Creative Genius”

Pritchard, Michael

product launch

props

PSE. See Picture Superiority Effect

The Psychology of Humor (Martin)

public speaking

anxietyas art formof Bransonof Buffetinsecurityof Osteen

Purple Cow (Godin)

Quiet (Cain)

quotes

Raghava KK

Ragu

Rama, Edi

rate of verbal delivery

Reagan, Ronald

rehearse

remarkability

repetition

Resonate (Duarte)

rhetorical devices

Ricard, Matthieu

on happinesson motivationon perfection

Roach, Mary

Robbins, Tony

presentation ritualsvocal pacing

Robinson, Ken

humor ofpopularityvocal pacing

Rock, Chris

Rohwedder, Otto

Ronson, Jon

Rose, Charlie

Rose, David S.

Rosling, Hans

reshaping worldview

rule of three

Allocca andin daily life“The Magical Number Seven, Plus or Minus Two”Taylor andthree A’s of awesome

Russell, Cameron

Sachs, Jonah

St. John, Richard

Sala, Fabio

sales

Salie, Maria

Sandberg, Sheryl

SanDisk

Saturday Night Live

Saunders, Ben

Schiller, Phil

“Schools Kill Creativity”

Schultz, Howard

Schumacher, E. F.

scrambled egg video

seekers

Seinfeld, Jerry

on Pop-Tart joke

self-esteem

self-identity

senses. See also listening; multisensory experiences, paint mental picture with

feelinghearingpresentations aroundseeingstimulating auditory

September 11, 2001 terrorist attacks

sex

shame

Shaw, Mark

Shepherd, Janine

on bike accident

showstoppers

significantobjects.com

Silbert, Lauren

Silk soymilk

Sinek, Simon

Sirolli, Ernesto

gestures

Skull of a Skeleton with a Burning Cigarette

Skype

slow downloads

Small Is Beautiful (Schumacher)

Smith, Larry

on careeron failureon passion

social justice

social media

Socrates

solitude

Sorenson, Ted

speak from the heart

Spencer, Adam

standing rigidly in place

Stanford Commencement Speech

Stanton, Andrew

state anxiety

statistics

Jordan transformingin message mapunexpected and shocking

stay in your lane

learning from othersoverviewas secret #9

Stel, Marielle

Stevenson, Bryan

Affleck onanalysis of storyon communicationon identitykeeping eye on prizepersuasion andon trustvocal pacing

stories. See also personal stories; three-story structure

as affirmationbrain onbrandin businessbusiness success andCinderella story arcas communicationas field tripheroin message mapabout other peoplePowerPoint planningwith soulStevenson analysis of storyTaylor acting outVonnegut story chart

storytelling, mastering

brain on storiesbrand storiesbreak down wall with storiescharacters to root foroverviewpersonal stories inpersuasion andplanting ideaspower in pathosas secret #2stories about other peoplestories and business successstories as data with soul

strawberries

strength

strength from within

success

body language andhappiness andpassion and

Sudek, Richard

Supreme Court

“The Surprising Science of Happiness”

sync

sync up

talking points

Taylor, Jill Bolte

acting out storybrain propcouragehumorickiest presentationrule of three andspiritual transformationvocal pacing

teach something new

brain’s save buttonCain on solitudeCameron’s curiosityexploration addictsexplore outside fieldlearning as buzzoverviewremarkabilityreshaping worldviewreveal ideas never consideredas secret #4Twitter-friendly headlinesworkout for brain

Tech Coast Angels

techniques

technology, education, design (TED)

TED Commandments

TED conferences

Anderson andMontereyonline event

TED moments

TED secrets

#1 unleashing master within#2 mastering storytelling#3 having conversation#4 teach something new#5 delivering jaw-dropping moments#6 lighten up#7 18-minute rule#8 multisensory experiences#9 stay in your lane

TED talks. See specific topics

TED.com

gold minefor videos

TEDGlobal

Tell to Win (Guber)

10,000-hour rule

“The Ten Things You Didn’t Know about Orgasm”

three A’s of awesome

three Ps. See Passion, Practice, Presence

three-story structure

on eco-entrepreneurshipmessage map for

Tiffany box presentation

Time magazine

The Tipping Point (Gladwell)

To Sell Is Human (Pink)

Todd, Rebecca

traumatic events

trust

Twitter

Twitter-friendly headlines

in message mapfor presentations

Uberti, Oliver

unexpectedness

United Way

urban renewal

van Gogh, Vincent

verbal delivery

body language andelementspausespitchrate ofvolume

videos

scrambled eggTED.com

villains

Virgin America

Virgin attitude

vision

visualization

visuals

of Gatesvisual imprintvisual learning

vivid events

vivid language

vocal pacing

of Kissingerof Robbinsof Robinsonof Stevensonof Taylor

volume of verbal delivery

Vonnegut, Kurt

vulnerability

Walker, Rob

Webber, Andrew Lloyd

“Why We Have Too Few Women Leaders”

“Why We Love, Why We Cheat”

Wikipedia

Wilkinson, Richard

Williams, Brian

Willpower (Baumeister)

Winfrey, Oprah

on passion

Winning the Story Wars (Sachs)

wisdom

Wonder Bread

wow moments

Wozniak, Steve

Wright, Morgan

Wurman, Richard Saul

Wynn, Steve

“Your Elusive, Creative Genius”

YouTube

Zuniga, Daphne