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Copyright © 2011 by Eric Ries
All rights reserved.
Published in the United States by Crown Business, an imprint of the Crown Publishing Group, a division of Random House, Inc., New York. www.crownpublishing.com
CROWN BUSINESS is a trademark and CROWN and the Rising Sun colophon are registered trademarks of Random House, Inc.
Library of Congress Cataloging-in-Publication Data
Ries, Eric, 1978–
The lean startup / Eric Ries. — 1st ed.
p. cm.
1. New business enterprises. 2. Consumers’ preferences. 3. Organizational effectiveness. I. Title.
HD62.5.R545 2011
658.1′1—dc22 2011012100
eISBN: 978-0-307-88791-7
Book design by Lauren Dong
Illustrations by Fred Haynes
Jacket design by Marcus Gosling
v3.1
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