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Measuring Your Feet
Most adults don’t measure their feet when buying new shoes, especially considering that today many shoe purchases are online. As a result, many people squeeze into the same shoe size for years, or even decades. While adult feet stop growing by age twenty, they still get larger through the years—sometimes more than two U.S. sizes. They also get larger within a twenty-four-hour period, typically as the day goes on, returning to “normal” by the next morning, so always measure your feet and try on new shoes at the end of the day. Combine this with the fact that units of measure for shoes are not consistent, you can easily get frustrated and not want to take the time needed to find the best fit.
Consider U.S. shoes. A shoe marked size 10 may be made different than another shoe that’s also marked size 10. Both will measure different lengths. Still another pair of size 10 shoes made with a different manufacturing method can measure differently than the other two size 10s. Actually, it’s possible that a shoe marked size 10 could be one of five different sizes. So much for those silver gadgets, called the Brannock device, that shoe stores use to measure your feet. In addition, shoes for men, women, and children have different size units—a size 8 men’s is much different in length than a size 8 women’s.
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The three popular size systems don’t have much in common either. In the United States, a men’s size 10 is the same in Canada, but in the U.K. it’s a size 9. The same size in Japan is 27.5, and the continental equivalent size is 43.
In addition to length, width is a very important dimension. The width is measured across the ball of the foot. Add height to the foot and you have volume as another important measurement that is usually neglected. An example of the complexity of shoe fit is with volume, which is best assessed by foot comfort when trying on shoes on a hard floor. By now you may be thinking that this is complicated. It is. But since there’s no standard for size, none of these numbers should really mean anything to you, with one exception.
The brannock device
