Day 186: Write to sell love or money, not both.

I have heard that all businesses sell either love or money, and the concept seems true to me.

Selling love means providing the customer with a strong positive emotion. For example, when we work with an author to prepare a book for publication, we are usually selling love: the satisfaction and self-esteem of publishing a great book.

广告：个人专属 VPN，独立 IP，无限流量，多机房切换，还可以屏蔽广告和恶意软件，每月最低仅 5 美元

Selling money means either providing a cost savings or helping to generate revenue. For example, when we assist businesses with their reports, we are usually selling money: the time savings of outsourcing, facilitating the writing and publishing processes, etc.

This concept is true in writing, as well. What are you “selling” to your reader: love (enjoyment, satisfaction, catharsis, relief, etc.) or money (information, ways to do a job well, ways to work more effectively, etc.)?

When you can answer this question, you gain more focus and direction for the writing process; you understand your purpose.

I have one caution for you. Be careful about mixing up your purposes. If you try to sell both money and love equally in the same document, you may confuse your reader. The reader will have a difficult time responding to the text. Focus on only one.