Day 192: Use alliteration to create impact and improve reader memory.

Alliteration is the repetition of sounds. Consider this sentence.

“The novel expressed the terror and trauma of childhood.”

In this sentence, the “t” sound is repeated in “terror” and “trauma.”

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Although you are writing and not speaking, most readers “hear” what they read, and this means they will respond to alliteration. When you use this for pairs of phrases or words (as in the example) or in a series, you will further increase the impact of this technique.

Because this technique creates a strong emphasis on the words or phrases, your reader will be more likely to remember them.

One caution: This is a highly poetic technique, and the reader will realize that you are using it. As such, use it very, very sparingly. If you use it often, the reader will think that you are trying to be overly artistic. The technique will lose its impact, and you will lose credibility.