Day 200: Think more about your reader than about yourself.

When I am getting ready to reason with a man, I spend one-third of my time thinking about myself and what I am going to say and twothirds about him and what he is going to say.
(Abraham Lincoln)

This quote summarizes the art of persuasion. You have your ideas about a topic, and you have reasons for believing those ideas. What ideas does your reader have? Why does your reader have those ideas? What arguments will your reader make about your ideas?

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When you wish to persuade your reader, not only do you have to present a compelling case for your ideas but also you need to address and counter your reader’s ideas. If you only present your ideas, your reader may consider you to be shortsighted, misinformed, and naïve. If you only attack your reader’s ideas, your reader will consider you to be argumentative, hostile, and contentious. Hence, do both.