Day 201: Increase emphasis by repeating the beginnings of sentences.

This rhetorical device is for increasing the impact of successive words or concepts, and it is easy to understand. Repeat the beginning of each sentence, placing the word or concept for emphasis at the end. (The official name of this strategy for impact is anaphora.)

What this does is focus the reader on the words at the ends of the sentences, causing each sentence to carry a bit more impact than the previous one. Consider these two ways to use this strategy.

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“I want a new store. I want a bargain. And I want it now.”

“To dance is to celebrate. To sing is to rejoice. To love is to live.”

The first sentence is the most obvious because the actual words are repeated. The second is more subtle. Instead of repeating the actual words, this sentence repeats the grammatical structure for each sentence. In both cases, the final sentence carries the most impact.

Be careful with this strategy. It may sound contrived or overly poetic for professional writing. Use it infrequently, or it will lose its impact.