Day 235: Place your most important words before or after a period.

Words at the end of a sentence carry extra emphasis. Also, whenever you make the reader pause, you increase the impact of words on either side of the pause, such as when using an em dash. When we combine these two ideas, we find that words before the period and words after the period can both carry extra emphasis, i.e., the last word of one sentence and the first word of the next. Consider this example.

“The village council understands the community’s basic needs. Water rights are not matched with adequate water supply.”

This example emphasizes the words “basic needs” and “Water rights.” These are two central concepts expressed in these sentences, so they have been purposefully placed just before or after the period, giving them extra emphasis. (This sample also emphasizes “adequate water supply” by placing that phrase at the end of the second sentence.)

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One point to remember is that this is done purposefully. Once you identify words or phrases to emphasize, or concepts that need extra emphasis, place them before or after the period and revise the rest of the sentences accordingly.