Day 271: Emphasize negative aspects of counterarguments by asking the reader to advise you.

By asking the reader for advice on a choice, you force the reader to make a choice. The choices you provide are all negative aspects of various counter-arguments. You are making the reader realize that by accepting any of the arguments with which you disagree, he or she is consciously choosing to accept something bad. Accepting what you propose, therefore, is the best choice. Consider this example.

“Her plan will force me to bankrupt the company, and his will make me break the law. Which plan should I accept?”

In this example, the writer (or speaker) shows how two options will lead to negative consequences. The question at the end makes the reader reflect on the options and realize that neither choice is a good one. The conclusion the reader comes to, therefore, is that your idea or plan is superior.

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One caution with this strategy: You are telling the reader that only a limited number of choices can be made, and you want the reader to believe that only those choices are possible by accepting others’ ideas. However, an astute reader with strong knowledge of the issues may be able to find other options, which will discredit your authority and destroy your argument.