Day 293: Use negative/positive restatement for emphasis.

Positive/negative restatement means describing what something is, then describing what it isn’t—or vice versa. When you do this, you strongly emphasize the final description. Let’s look at some examples.

“Although you think you are strong, you are weak compared to him.”

“Freedom is not the absence of responsibility towards others. It is the acceptance of responsibility for yourself.”

“She was more than beautiful. She was a goddess.”

As you can see from these examples, we described each subject twice (restatement). First we gave a faulty description, and then we replaced it with a true description (negative/positive). In this way, we’re saying, “It’s not this. It’s that.” The final statement will carry heavy emphasis, provoking an emotional and cognitive response, which contributes to the reader’s remembrance.

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You can write several such expressions in a series to create increasing impact. Whether you use one expression or several in a series, don’t use this strategy again until the impact has had time to wear off, which might be pages later, if ever.