Day 297: Interject and isolate statements for impact.

One way to emphasize a point is to interject it into a sentence and isolate it with punctuation. Consider this sentence.

“The modern poet, thriving on his own perceived cleverness, will break the conventions of language use.”

We could have used “thriving on his own perceived cleverness” to make a separate sentence. However, by interjecting it into this sentence, and then isolating it with commas, we force the reader to pay close attention to the idea it communicates.

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First, the reader will pause before the phrase (due to the first comma). This alone creates emphasis. Then, when the reader realizes that we are stopping the main idea of the sentence to express some idea, the reader will pay close attention to what we are stating. After all, if we are willing to interrupt ourselves, we must think that the idea is very important. The reader, as a result, will pay close attention. This is impact.