Day 33: Use the simplest correct words.

Using big, fancy words makes you seem smart. They make your reader think, “Wow, this writer really knows a lot!” Right? Probably not.

Using words that are outside of your readers’ common vocabulary may have three effects, all negative. First, they reduce the readers understanding of what you are trying to communicate. Second, they distract the reader from what you are trying to communicate and force the reader to concentrate on word meaning and usage. Third, they can give the impression that you are trying to impress the reader, which will make you seem pretentious. If your goals are communicating clearly and improving your credibility, use the simplest correct words.

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One note about the “correct” word: While you are choosing simple words that mean what you want to say, you also need to consider how readers will respond to them. As such, you need to think about the tone you wish to create.