Day 66: Identify your audience.

Once you have identified your ideas and organized them, the next step is to identify your audience. In many situations, this is the first step. For example, if you are assigned to prepare a report for company shareholders about some topic, then you already know who your audience is: the shareholders.

Whether you identify your audience from the onset or you identify it later, you must identify it. Whom do you expect will read what you write? The answer will affect everything you do when you write.

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If you are writing an opinion letter for possible publication in the local newspaper, the audience is not the newspaper readers but the person who decides what letters will be published.

If you are creating website text, the audience is the website visitor you are trying to attract.

If you are preparing an internal memo for your organization, the audience is the people who will receive the memo.

If you are writing a children’s book, the audience is either a) the parents who select the books to buy and read, or b) the children in the demographic group to whom the book will be marketed.