Day 74: Cite your sources to build credibility.

Citing your sources means giving credit to published writers (presumably recognized experts) for ideas you are presenting.

This may seem counterintuitive. If you wish to be perceived as an expert in some topic, then the last thing you want to do is let your readers know that your information comes from someone else. Right? Actually, there are two possibilities here.

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First, if you are not yet a recognized authority on the topic, your readers won’t consider you credible, which means your information will be received with suspicion. By citing your sources or citing writers who have made the same claims, you are telling your reader, “I’m not the only one saying this. See? These experts agree with me.” This raises your credibility and improves the possibility that your readers will accept what you write.

Second, if you are a recognized authority on the topic, your readers will likely believe what you tell them about that topic. By citing your sources, you are telling your reader, “I keep up-to-date on what is happening and on what other experts are doing, so I’m right when I tell you . . . .” This strengthens your credibility, and the reader will be less likely to dispute what you write.