Day 3: Be concise.

Good things, when short, are twice as good.
(Baltasar Gracian)

Although this quote could be applied to many things, Gracian refers specifically to writing. His point, and it’s a good one, is that texts written simply and briefly are superior to texts written in a lengthy and grandiose style. Longer does not mean better. In fact, the opposite is generally true.

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A writer who intentionally lengthens his or her documents will not produce good writing, and the reader will most likely be turned off. However, this does not mean that short is better, either. The point is for everything you write to add value to the reader.

When we talk about economical writing, we echo Gracian. Say what you have to say, but say it simply, clearly, and briefly. Then stop.