Day 100: State new ideas using familiar language.

The secret of good writing is to say an old thing in a new way or to say a new thing in an old way.
(Richard Harding Davis)

If you say an old thing in an old way, you will quickly bore your reader, and you will lose credibility as a writer because you will be trying to communicate what the reader already knows. If you say a new thing in a new way, your reader may have difficulty understanding. On the other hand . . .

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Writing an old idea in a new way allows the reader to think about the topic from a fresh perspective. Also, writing about a new topic using familiar terms and relating the new information to already known information helps the reader to make sense of the new information.