结束语

尽管云事实上已经成为IT行业的主流，其潜力实际上已经跨越了技术创新领域。实际上，云有能力为以更高效、更具响应能力、更创新的方式开展业务打开了大门。

全球各地的企业都已经开始认识到云对于创造新的业务模式以及推动持续竞争优势的能力。随着越来越多的企业加入其中，我们相信，表现最优秀的企业将是那些谨慎地利用云的强大能力的企业。无论它们选择成为优化者、创新者还是颠覆者，成功的企业都将把云作为推动业务价值和成功的关键差异化因素。

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作者

Saul J. Berman博士 IBM全球企业咨询服务部合伙人，战略咨询与创新和增长部的全球领导人。他的联系方式是：saul.berman＠us.ibm.com

Lynn Kesterson-Townes IBM商业价值研究院全球通信行业领导人和IBM全球企业咨询服务部合伙人。Lynn的联系方式是：LKT＠us.ibm.com

Anthony Marshall IBM商业价值研究院的战略领导人和全球CEO调查的计划主管。他的联系方式是：anthony2＠us.ibm.com

Rohini Srivathsa博士 IBM全球企业咨询服务部合伙人，战略与转型能力中心（CoC）领导人。Rohini的联系方式是：rohini.srivathsa＠in.ibm.com

合作者

Sachin Agrawal，全球CoC战略与转型部门高级管理顾问

Denise Arnette，全球企业咨询服务部云全球业务顾问

Stephen Ballou，IBM商业价值研究院研究中心主任

Thomas Guinan，全球CoC战略与转型部门合伙人

Rachna Handa，全球企业咨询服务部业务转型顾问

David R. Hughes，全球企业咨询服务部营销主管

Eric Lesser，IBM商业价值研究院研究主管与北美区领导人

Anthony J. Lipp，IBM商业价值研究院研究中心财务部门、销售与经销业务全球战略领导人

Kathleen Martin，IBM商业价值研究院研究中心项目经理/高级分析员

Robert Murray，全球CoC战略与转型业务部顾问

Matthew R. Porta，副总裁兼全球技术战略部合作伙伴

David Wong，云计算营销

参考资料

1 Brousell, Lauren. "Survey: CIOs are putting the cloud first." CIO.com. June 14th, 2011. http://www.cio.com/article/684338/Survey_CIOs_Are Putting_the_Cloud_First

2 Ried, Stefan and Holger Kisker. "Sizing the Cloud, Understanding And Quantifying The Future Of Cloud Computing." Forrester Research, Inc. April 21st, 2011.

3 Vance, Ashlee. "The Cloud: Battle of the Tech Titans." Bloomberg Businessweek. March 3rd, 2011. http://www.businessweek.com/magazine/content/11_11/b4219052599182_page_4.htm

4 "Netflix's move to AWS." Silicon Valley Cloud Computing Group. October 14th, 2010. http://www.meetup.com/cloudcomputing/events/14476942/；Webb, Jenn. "How the cloud helps Netflix." O'Reilly Radar. http://radar.oreilly.com/2011/05/netflix-cloud.html

5 "Funai Electric Becomes First Consumer Electronics Manufacturer to Launch Cloud-Based Interactive Television Solution." ActiveVideo Networks press release. January 4th, 2011. http://www.activevideo.com/pr_story.php?id=12； "ActiveVideo Networks to Demo with NAGRA and SmarDTV at IBC; Shows Ability of CloudTV to Support HTML5 Ecosystem." PRNewswire. September 7th, 2011. http://www.prnewswire.com/news-releases/activevid-eo-networks-to-demo-with-nagra-and-smardtv-at-ibc-shows-ability-of-cloudtv-to-support-html5-ecosystem-129358308.html

6 "About Cloud Print." Xerox Cloud Print Introduction Web site (accessed November 29th, 2011). http://cloudprint.cloudapp.net/developer/Summary

7 "Siri. Its wish is your command." iPhone. Apple Web site (accessed November 15th, 2011). http://cloudprint.cloudapp.net/developer/Summary http://www.apple.com/iphone/features/siri.html

8 Mossberg, Walt. "The iPhone finds its voice." Personal Technology column. The Wall Street Journal. October 12th, 2011. http://online.wsj.com/article/SB10001424052970203633104576625072852930788.html

9 Daw, David. "What makes Siri special?" PCWorld. October 24th, 2011. http://www.pcworld.com/article/242479/what_makes_siri_special.html

10 "Who we are." HealthHiway Web site (accessed December 7th, 2011). http://www.healthhiway.com/about_us.html; "Building Healthcare Communities, Connecting Lives." HealthHiway corporate brochure. http://www.healthhiway.com/Corporate_Brochure.pdf

11 Case study based on information obtained through the following sources: "Discovery begins at NC State." North Carolina State University Web site (accessed December 7th, 2011). http://www.ncsu.edu/about-nc-state/index.php; "North Carolina State University and IBM Extend Access to Educational Resources to the World through Cloud Computing." CSC News. NC State University Computer Science. October 24th, 2008. http://www.csc.ncsu.edu/news/764； "North Carolina State University Cloud Computing Services." ED.gov. U.S. Department of Education. http://www.ed.gov/technology/netp-2010/ncsu-cloud-computing

12 Case study based on information obtained through the following sources: "3M Visual Attention Service." 3M Web site (accessed December 1, 2011). http://solutions.3m.com/wps/portal/3M/en_US/Visual Attention Service/；Alexander, Steve. "Customers now clearer on cloud computing." Star Tribune. March 10th, 2010. http://www.startribune.com/business/93351379.html

13 Comcast Corporation. "Corporate Information." http://www.comcast.com/corporate/about/corporateinfo/corporateinfo.html?SCRedirect=true; Lawler, Ryan. "Did the cloud just kill the set-top box?" Gigaom. June 16th, 2011. http://gigaom.com/video/cloud-set-top-box/；Lawler, Ryan. "Comcast Taking Video Delivery Into the Cloud." Gigaom. May 25th, 2011. "http://gigaom.com/video/comcast-xcalibur-cloud/；Vascellaro, Jessica E. "Comcast Tests Tech Overhaul." Wall Street Journal. May 26th, 2011. http://online.wsj.com/article/SB1000142405270230406650457 6345330554958642.html; "Comcast's CEO Discusses Q3 2011 Results-Earnings Call Transcript." Seeking Alpha. November 2nd, 2011. http://seekingalpha.com/article/304472-comcast-s-ceo-discusses-q3-2011-results-earnings-call-transcript?find=apps&all=false; blog.comcast.com/2011/05/looking-to-the-cloud-to-build-a-better-tv-experience.html