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CONTENTS

Cover

Title Page

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Dedication

Foreword by Steven Pinker

Introduction: The Outlines of a Revolution

PART I: DATA, BIG AND SMALL

1. Your Faulty Gut

PART II: THE POWERS OF BIG DATA

2. Was Freud Right?

3. Data Reimagined

Bodies as Data

Words as Data

Pictures as Data

4. Digital Truth Serum

The Truth About Sex

The Truth About Hate and Prejudice

The Truth About the Internet

The Truth About Child Abuse and Abortion

The Truth About Your Facebook Friends

The Truth About Your Customers

Can We Handle the Truth?

5. Zooming In

What’s Really Going On in Our Counties, Cities, and Towns?

How We Fill Our Minutes and Hours

Our Doppelgangers

Data Stories

6. All the World’s a Lab

The ABCs of A/B Testing

Nature’s Cruel—but Enlightening—Experiments

PART III: BIG DATA: HANDLE WITH CARE

7. Big Data, Big Schmata? What It Cannot Do

The Curse of Dimensionality

The Overemphasis on What Is Measurable

8. Mo Data, Mo Problems? What We Shouldn’t Do

The Danger of Empowered Corporations

The Danger of Empowered Governments

Conclusion: How Many People Finish Books?

Acknowledgments

Notes

Index

About the Author

Copyright

About the Publisher