注释

1.Zzachary Schiller，"Make It Simple，"Business Week，September 9，1996，pp.96-104.

2.Henry Mintaberg，"Musings on Management,"Harvard Business Review，July-August 1996，p.61.

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3.Andrew Ferguson，"Now They Want Your Kids，"Time，September 2，1997，p.64.

4."Jargon Watch，"Fortune，February 3，1997，p.120.

5.Noel Tichy and Ram Charan，"Speed，Simplicity，Self-Confidence：An Interview with Jack Welch，"Harvard Business Review，September-October 1989，p.114.

6.Robert Lenzer and Stephen S.Johnson，Forbes，"Seeing Things as They Really Are，"March 10，1997，p.125.

7.Alan Farnham，"In Search of Suckers，"Fortune，October 14，1996，p. 119.

8.John Micklethwail and Adrian Wooldridge，The Witch Doctors （New York：Times Books，1996).

9.Farnham，"In Search of Suckers."

10.Jeffrey F.Rayport and John J.Sviokla，"Competing in Two Worlds，"McKinsey Quarterly Magazine.

11.Peter Drucker，The Effective Executive，pp.134-135.

12.Robert J.Dolan and Hermann Simon，Power Pricing：How Managing Price Transforms the Bottom Line（New York：Free Press，1997).

13.Pamela Goett，"Mission Impossible，"Journal of Business Strategy，January-February 1997，p.2.

14.Jeffrey Abrahams，The Mission Statement Book（Berkeley，Ca：Ten Speed Press，1995).

15.Jeremy Bullmore，"Was There Life before Mission Statements？" Marketing Magazine，July 10，1997，p.5.

16.Thomas Petzinge，Jr.，"The Frontlines，"The Wall Street Journal，January 20，1998，p.B-1.

17.Alex Osborn，Applied Imagination（Creative Education Foundation，1993).

18.March 9，1998.

19.anuary 6，1998.

20.March 12，1998.

21.February 23，1998.

22.Alan Wolfe，"White Magic in America，"The New Republic，February 23，1998，pp.26-34.

23.Ron Zemke，"Embracing the Witch Doctors，"Training Magazine，July 1997，pp.41-45.

24.Andy Reinhardt，"Palmy Days for 3Com？"Business Week，March 16，1998，pp.104-106.

25.Anne Faircloth，"The Best Retailer You've Never Heard Of，"Fortune，March 16，1998，pp.110-112.