ABOUT THE AUTHORS

 

 

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Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is an advisor to several Bay Area startups, venture capital firms, and incubators. Since 2003, Nir has founded two technology companies. His most recent startup received venture funding from Kleiner Perkins Caufield & Byers. Nir has lectured at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. His writing appears in The Atlantic, Harvard Business Review, Forbes, Psychology Today, TechCrunch, and his blog, NirAndFar.com. Nir attended the Stanford Graduate School of Business and Emory University.

 

Ryan Hoover is a writer and observer of product trends, growth, and behavior design with essays featured in Forbes, Fast Company, The Next Web, and PandoDaily. Ryan was the Director of Product at PlayHaven, a business engine for mobile game developers. He is the co-creator of Product Hunt, a daily leaderboard for new products, and is an Instructor at Tradecraft, a 12-week program training startup talent.