ACKNOWLEDGEMENTS

 

 

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If I am ever asked, “What was the most surprising thing you learned while writing this book?,” I won’t respond with any of the research studies or company examples you’ve read. Although the topic has captivated me for over two and a half years, there can only be one answer to this question: I never knew how generous people could be.

I owe a particular debt of gratitude to the following people. This book truly would not have been possible without them.

Michelle Ahronovitz, Stephen Anderson, Dan Ariely, Jess Bachman, Gil Ben-Artzy, Laura Bergheim, Michal Bortnik, Vlada Bortnik, Jonathan Bolden, Ramsay Brown, Tim Chang, James Cham, Andrew Chen, Sangeet Paul Choudary, Steve Corcoran, Alex Cowan, John Dailey, Tanna Drapkin, Karen Dulski, Scott Dunlap, Eric Eldon, Josh Elman, Jasmine Eyal, Monique Eyal, Ofir Eyal, Omer Eyal, Ronit Eyal, Victor Eyal, Andrew Feiler, Christy Fletcher, BJ Fogg, Janice Fraser, Jason Fraser, Shuly Galili, Ben Gardner, Kelly Greenwood, Bobby Greunwald, Jonathan Guerrera, Austin Gunter, Steph Habif, Leslie Harlson, Stephen Houghton, Jason Hreha, Gabriela Hromis, Peter Jackson, Noah Kagan, Dave Kashen, Amy Jo Kim, John Kim, Michael Kim, David King, Thomas Kjemperud, Tristan Kromer, Rok Krulec, Michal Levin, Jonathan Libov, Chuck Longanecker and the team at Digital Telepathy, Jennifer Lu, Wayne Lue, Jules Maltz, Zack Marom, Dave McClure, Kelly McGonigal, Sarah Melnyk, Oreon Mounter and the team at MomentCo.com, Matt Mullenweg, Yash Nelapati, David Ngo, Thomas O’Duffy, Max Ogles, Amy O’Leary, Line Oma, Alex Osterwalder, Trevor Owens, Brett Redinger, Sharbani Roy, Gretchen Rubin, Lisa Rutherford, Kate Rutter, Paul Sas, Todd Sattersten, Travis Sentell, Bhavin Shah, Hiten Shah, Jason Shen, Baba Shiv, Paul Singh, Katja Spreckelmeyer, Jon Stone, Nisha Sudarsanam, Lydia Sugarman, Tim Sullivan, Tracey Sullivan, Guy Vincent, Jeff Waldstreicher, Charles Wang, AnneMarie Ward, Stephen Wendell, Mark Williamson, David Wolfe, Colin Zhu, Gabe Zichermann

 

There are two more people who deserve extra recognition: First, Ryan Hoover, the Contributing Author, was instrumental in helping me turn a jumble of blog posts and writing scraps into a cohesive book. His dedication to this project, writing talent, and dogged persistence made the idea of this book a reality. I am sure the world will be hearing much more from Ryan in the years to come and I feel fortunate to have worked with him early in his career.

Next, this book is dedicated to my wife Julie Li-Eyal. Julie assisted with everything, from practical tasks (such as designing the book cover and presentation slides) to serving as a sounding board during the ups and downs of the writing process. However, of all her contributions, the greatest is her unwavering support. Her endless affection leaves me forever in her debt and always wondering how I got so lucky.