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7 更大的视野：这为何对世界至关重要
当今的全球医疗体系受到系统性低效率的困扰，造成每年两万亿美元的浪费（见图10.9）。19无法从多个数据来源收集、共享和使用数据并支持诊断和治疗决定是造成低效率的主要因素。
备注：气泡大小指出了系统的绝对价值（单位：10亿美元）。资料来源："The world's 4 trillion dollar challenge," IBM商业价值研究院，2010年1月
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图10.9 相对于全球其他主要系统，全球医疗系统的效率最低，但具有最高的改进潜力
互联健康设备解决方案有望帮助行业解决其在信息管理领域的根本问题，并且为改善诊断和治疗水平铺平道路，进而创造一个更健康的世界。
日益增长的信息搜寻者客户群体为电子、医疗和生命科学公司提供了一个绝佳的市场机遇。在发达国家的成熟行业中，市场饱和已经成为一种持续的挑战，但这个客户群体却代表了一个待开发的、充满机会的空白市场。更特别的是，这个空白市场在为解决方案提供商创造收益的同时，也解决了对未来几代人都很重要的问题。问题在于：哪些公司具有愿景和协作能力，推出整合解决方案，打动信息搜寻者和整个医疗界？
作者
Heather Fraser是一名药剂师，她在社区药店、制药行业和咨询业务中拥有25年工作经验。她是IBM商业价值研究院全球生命科学团队的负责人，在多个主题领域发表了思想见解，包括生命科学行业的未来以及对整个价值链的启示，制药、生物科技、学术和医疗行业的协作，以及新兴市场对医药研发的影响。她还通过对生命科学企业CxO的访谈提出了一系列行业观点。Heather的联系方式是：hfraser@uk.ibm.com
YangJin Kwon在IBM商业价值研究院负责全球电子行业研究和思想见解。作为战略和转型顾问，她在业内拥有超过12年的丰富经验和良好的工作业绩。YangJin曾经帮助全球电子企业进行业务和运营模式的创新，实现管理转型。她在IBM 2010年全球CEO和全球CHRO调研中发表了关于电子行业的洞察意见。YangJin的联系方式是：yangjin.kwon@ kr.ibm.com
Margaret Neuer是IBM商业价值研究院的医疗行业负责人。她发表了专门针对医疗行业的，原创的、以分析驱动的思想见解，尤其在如何使用先进技术和信息优化业务流程领域。她是一位在医疗、保险和生命科学领域拥有丰富经验的顾问，为客户提供战略和能力开发计划建议，帮助他们转变业务模式，提升业务价值，并且更好地满足客户需求。 Margaret的联系方式是：neuer@us.ibm.com
致谢
Bruce Anderson, IBM销售与渠道部全球电子行业总经理
Kalman Gyimesi, IBM商业价值研究院工业领域负责人
Katherine Holland, IBM销售与渠道部政府公共部门、全球生命科学行业总经理
Martin Krause, IBM全球企业咨询服务部工业领域咨询经理
Sungyoul Lee, IBM全球企业咨询服务部电子行业全球负责人
Eric Lesser, IBM商业价值研究院研究总监兼北美区负责人
Dan Pelino, IBM销售与渠道部全球医疗与生命科学行业总经理
参考资料
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2 Hughes, Jane, "'White coat syndrome'sees blood pressure misdiagnosed, "BBC News, February 22, 2011. http://www.bbc.co.uk/news/health-12544650
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13 "IBM Smarter Planet: Electronic Health Records for Evolving Healthcare," June 16, 2010, http://www.youtube.com/watch?v=v2PhGgFU6s8&feature=player_embedded
14 Examples include Google Health, http://www.google.com/intl/en-US/health/about/; Microsoft Health Vault, http://www.healthvauh.com; Dossia, which is sponsored by several large U.S. employers, http://www.dossia.org
15 Castillo, Michelle, "Next for Jeopardy!Winner: Dr. Watson, I Presume?" Time, February 17, 2011, http://www.time.com/time/business/article/O, 8599, 2049826, OO.html#ixzzlEdjVeMjs; "Watson for a Smarter Planet: Healthcare," http://www-03.ibm.com/innovation/us/watson/watson-for-a-smarter-planet/expert-interviews/perspective-on-watson-healthcare.html; "Final Jeopardy!and the Future of Watson," TED, http://www.ted.com/webcast/archive/event/ibmwatson
16 "Watson for a Smarter Planet: Healthcare," http://www-03.ibm.com/innovation/us/watson/watson-for-a-smarter-planet/expert-interviews/perspective-on-watson-healthcare.html
17 "Saving Lives and Lowering the Risk of Undiagnosed Obstructive Sleep Apnea Through Cloud-Based Technology," Medical News Today, March 11, 2011, http://www.medicalnewstoday.com/articles/218817.php
18 "About the Alliance," http://www.continuaalliance.org/about-the-alliance.html
19 Korsten, Peter and Christian Seider, "The world's 4 trillion dollar challenge: Using a system-of-systems approach to build a smarter planet," IBM Institute for Business Value, January 2010, http://www-935.ibm.com/services/us/gbs/bus/html/ibv-smarter-planet-system-of-systems.html
