关于我们的调研

为了了解与使用业务分析技术相关的挑战与机遇,MIT斯隆管理评论与IBM商业价值研究院联手调查了全球企业的近3000位业务高管、经理和分析员。通过调研,我们获得了108个国家、30多个行业的人员的洞察力,而且这次调研涉及了各种规模的企业。样本是从不同来源抽取的,包括MIT校友会和MIT斯隆管理评论订户、IBM客户和其他感兴趣的人士。

除了这些调研结果外,我们还采访了多个行业和领域的学术专家和相关主题专家,以了解企业目前面临的实际问题。他们的见解使我们更深入地了解数据,为高管在企业中实施分析技术时应对战略和战术问题提供了建议。我们还利用几个IBM案例研究,以进一步证明企业如何利用业务分析技术,并例证真正的企业如何将我们的建议用到不同的组织环境中。

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作者

Steve LaValle IBM业务分析与优化服务部门的全球战略领导人,他负责领导一个全球顾问和从业人员团队,专注于帮助客户通过运用洞察力、分析工具和业务流程改进来优化其业务成果。他的联系方式是:steve.lavalle@us.ibm.com

Michael S. Hopkins《MIT斯隆管理评论》的主编,他将全球思想者的想法带给高管和经理,帮他们运作业务。他的联系方式是:mhopkins@mit.edu

Eric Lesser IBM商业价值研究院研究总监和北美洲领导人,他负责监督IBM为确立其思想领袖地位而开展的基于事实的调研。他的联系方式是:elesser@us.ibm.com

Rebecca Shockley IBM商业价值研究院的业务分析与优化全球领导人,她负责开展基于事实的调研,使高管人员确立思想领袖地位。她的联系方式是:rshock@us.ibm.com

Nina Kruschwitz《MIT斯隆管理评论》的编辑兼特别项目经理,她负责协调刊物的创新中心活动。她的联系方式是:ninakru@mit.edu

致谢

John Armstrong, IBM; Steve Ballou博士,IBM; Marc Berson, IBM; Eric Brynjollfsson, MIT; Steve Buckley博士,IBM; Michael Cusumano, MIT; William Fuessler, IBM; Bill Hoffman, Christer Johnson, IBM; Robert Laubacher, MIT; Richard Lawrence, IBM; Thomas W. Malone, MIT; Kathleen Martin, IBM; Andrew McAfee, MIT; Dwight McNeill, IBM; Chris Moore, IBM; Mychelle Mollot, IBM; Mark Ramsey, IBM; Will Reilly, IBM; Jeanne W. Ross, MIT; Michael Schrage, MIT; Michael Schroeck, IBM; Marc Teerlink, IBM; David Turner, IBM; Bruce Tyler, IBM; Glen L. Urban, MIT; Andy Warzecha, IBM; Peter Weill, MIT。

合作者

Fred Balboni, IBM全球企业咨询服务部,业务分析与优化(BAO)全球领导人

Michael Haydock博士,IBM全球企业咨询服务部,客户分析全球领导人

Deborah Kasdan, IBM全球企业咨询服务部,战略沟通作家

Christine Kinser, IBM全球企业咨询服务部,战略沟通全球领导人

Katharyn White, IBM全球企业咨询服务部营销副总裁

相关资料

Hopkins, Michael, Steve Lavalle, Fred Balboni.“10 Insights: A First Look at the New Intelligent Enterprise Survey on Winning with Data.”MIT Sloan Management Review, Fall, 2010.http://sloanreview.mit.edu/x/52115

Kruschwitz, Nina and Rebecca Shockley.“10 Data Points: Information and Analytics at Work.”MIT Sloan Management Review, Fall, 2010.http://sloanreview.mit.edu/x/52115

Hopkins, Michael S.“The Four Ways IT is Revolutionizing Innovation: An Interview with Erik Brynjolfsson.”MIT Sloan Management Review, Spring, 2010.http://sloanreview.mit.edu/x/51330

Hopkins, Michael S.“Putting the Science in Management Science: An Interview with Andrew McAfee.”MIT Sloan Management Review, Summer, 2010.http://sloanreview.mit.edu/x/51414

IBM Corporation.“Capitalizing on Complexity: Insights from the Global CEO Study.”IBM Institute for Business Value. May 2010.www.ibm.com/gbs/ceostudy

IBM Corporation.“Capitalizing on Complexity: Insights from the Global CEO Study.”IBM Institute for Business Value. May 2010.www.ibm.com/gbs/ceostudy

LaValle, Steve. “Breaking away with Business Analytics and Optimization: New Intelligence Meets Enterprise Operations.”IBM Institute for Business Value. November 2009.ftp: //public.dhe.ibm.com/common/ssi/ecm/en/gbe03263usen/GBE03263USEN.PDF

LaValle, Steve. “Business Analytics and Optimiziation for the Intelligent Enter prise.”IBM Institute for Business Value. December 2009.ftp: //public.dhe.ibm.com/common/ssi/ecm/en/gbe03 21 1usen/GBE03 21 1USEN.PDF

参考资料

1 In the performance self-assessment, other respondent options included "somewhat outperforming industry peers" and "on par with industry peers."

2 Christenson, Rob. "N.C. and IBM team up to ferret out Medicaid fraud." March 25th, 2010. http://www.newsobserver.com/2010/03/25/405666/nc-and-ibm-team-up-to-ferret-out.html?story_link=email msg#ixzz0mDRfqmIZ

3 "Perdue begins Medicaid fraud, waste prevention effort." March 24th, 2010. http://www.wral.com/news/state/story/7291729/

4 Balfour, Brian. "Ten Recommendations For North Carolina's Budget Reform and Advisory Commission (BRAC). " John W Pope Civitas Institute. February 10th, 2010. http://www.jwpcivitasinstitute.org/media/publication-archive/policy-brief/ten-recommendations-north-carolinas-budget-reform-and-advisor

5 "Perdue begins Medicaid fraud, waste prevention effort." March 24th, 2010. http://www.wral.com/news/state/story/7291729/