在新游戏中获胜

尽管云实际上已经成为IT领域的主流，但其潜力远不止技术创新。事实上，云为CSP以更有效、更具响应力和更创新的方式开展业务提供了潜力。基于云的业务作为收入的新来源，有助于转变电信行业中利润不断下降的态势。

全球各地的CSP都开始认识到云对于创造新的业务模式和提高竞争优势的巨大能力。随着越来越多的CSP加入到这一阵列，我们相信，表现最优秀的CSP将是那些充分发挥云的强大能力的CSP。无论是选择成为优化者、创新者还是颠覆者，成功的CSP都将把云作为推动业务价值和成功的关键差异化因素。

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要想在这个新的游戏中获胜，CSP必须保证它们了解不断发展的生态系统、合作伙伴关系和业务模式。它们必须评估自己能否凭借强大的战略资产以最成功的方式运作业务，然后考虑如何运作。最后，它们需要确定能否最有效地与其他厂商合作，从而推出尽可能最优秀的云服务。在支持云技术方面，CSP可在创造价值的过程中扮演关键角色——现在是创造并抓住机遇的最佳时机！

作者

Bob Fox IBM全球企业咨询服务部电信与媒体/娱乐业务的全球主管。30年来，Bob致力于为全球电信服务提供商的业务战略以及如何改进面向客户的业务提供建议。他的联系方式是：robertfox＠us.ibm.com

Nick Gurney IBM全球企业咨询服务部增长市场的电信行业主管。他拥有20年与电信提供商合作的经验，尤其是在转型举措方面。他的联系方式是：nick＠au1.ibm.com

Rob van den Dam IBM商业价值研究院电信业务主管。在担任这一职务期间，他制定了电信行业展望和商业价值实现研究报告。在电信领域，他拥有20年的丰富经验。他的联系方式是：rob_vandendam＠nl.ibm._com

合作者

Scott Stainken, IBM公司电信行业总经理

Saul Berman, IBM全球企业咨询服务部战略咨询与创新和增长全球负责人和合伙人

Eric Lesser, IBM商业价值研究院研究总监兼北美领导人

Anthony Marshall, IBM商业价值研究院战略领导人

Lynn Kesterson-Townes, ISV与开发人员关系负责人，增长举措领导人，IBM公司

Raj Rohit Singh Teer, IBM全球企业咨询服务部全球交付战略与变革首席顾问

参考资料

1 Informa Telecoms&Media. "Informa Telecom Cloud Monitor." http://www.informatandm.com/cloud-monitor/

2 Ericsson. "The Telecom Cloud Opportunity: How telecom operators can leverage their unique advantages in the emerging cloud market." March 2012. http://www.ericsson.com/res/site AU/docs/2012/ericsson_telecom_cloud_discussion_paper.pdf

3 Gartner press release. "Gartner Says Worldwide IT Spending On Pace to Surpass $3.6 Trillion in 2012." July 9th, 2012. http://www.gartner.com/it/page.jsp?id=2074815

4 "Forrester forecasts USD 241 billion cloud computing market by 2020." Informationweek. April 26th, 2011. http://www.informationweek.in/Cloud_Computing/11-04-26/Forrester_forecasts_USD_241_billion_cloud_computing_market_by_2020.aspx Pending permission

5 The Duquesne Group. "Tech Biz: U.S. telco CenturyLink buys Savvis for managed hosting, co-location and....the Cloud." May 11th, 2011. http://www.duquesnegroup.com/Tech-Biz-US-telco-CenturyLink-buys-Savvis-for-managed-hosting-co-location-and-the-Cloud_a199.html

6 Hickey, Andrew R. "Verizon's 2011 Cloud Services Investment: ‘Well Over $2 Billion.’CRN. September 23rd, 2011, http://www.crn.com/news/cloud/231602081/verizons-2011-cloud-services-investment-well-over-2-billion.htm

7 AT&T press release. "AT&T Targets Close to $1 Billion of Investment to Deploy Global Network-Based Cloud and Mobility Solutions for Businesses." http://www.att.com/gen/press-room?pid=19821&cdvn=news&newsarticleid=31905

8 Weinberger, Matthew. "Windstream to Acquire VoIP Provider PAETEC for$2.3 Billion. " Talkin’ Cloud. August 2nd, 2011. http://www.talkincloud.com/windstream-to-acquire-voip-provider-paetec-for-2-3-billion/

9 Kolada, Ben. "NTT continues global expansion, bags Netmagic." Inorganic growth: The 451 Take on Tech M&A. January 25th, 2012. http://blogs.the451group.com/techdeals/investment-banking/ntt-continues-global-expansion-bags-netmagic/

10 Mysharetrading.com. "Telstra Invests in Cloud Computing." June 17th, 2011. http://www.mysharetrading.com/2011/06/17/telstra-invests-cloud-computing.htm

11 Want China Times. "Chinese telcos drive Chengdu cloud computing hub." March 14th, 2012. http://www.wantchinatimes.com/news-subclass-cnt.aspx?cid=1102&MainCatID=&id=20120314000077

12 Orange Business Services press release. "Cloud meets video with Orange Business Services." April 19th, 2012. http://www.orange-business.com/mnc/press/press_releases/2012/cloud-meets-video-with-orange-business-services.html

13 Computerworld Kenya. "Safaricom offers locally hosted cloud service." November 1st, 2011. http://www.computerworld.co.ke/articles/2011/11/01/safaricom-offers-locally-hosted-cloud-service

14 Buckley, Sean. "Verizon beefs up data center power with Terremark purchase." FierceTelecom. January 28th, 2011. http://www.fiercetelecom.com/story/verizon-beefs-data-center-power-terremark-purchase/2011-01-28

15 Orange Business Services press release. "SITA and Orange Business Services join forces to build a global cloud computing infrastructure." January 28th, 2011. http://www.orange-business.com/mnc/press/press_releases/2011/orange-sita-cloud-computing-infrastructure.html

16 IBM. "China Telecom Dials Up Pressure on the Competition." TechRepublic. November 2010. http://www.techrepublic.com/whitepapers/china-telecom-dials-up-pressure-on-the-competition/2930215

17 AT&T press release. "Extend your reach." AT&T Video. http://www.business.att.com/enterprise/resource/Family/mobility-services/machine-to-machine/Speeches/

18 "Qualcomm Talks Up Augmented Reality in the Cloud." The Wall Street Journal. June 27th, 2012. http://blogs.wsj.com/digits/2012/06/27/qualcomm-talks-up-augmented-reality-in-the-cloud/

19 Ibid.

20 O2News Release. "O2 launches new cloud telephony service for large organisations." November 21st, 2011. http://www.o2online.ie/o2/uploads/pdfs/press/2011-11-21%20Unified%20Communications%20Press%20Release.pdf

21 "SingTel bags deals to provide ‘cloud’ to Singapore gov't." Telecomasia.net. May 18th, 2012. http://www.telecomasia.net/content/singtel-bags-deals-provide-cloud-singapore-govt

22 AMI Partner Site News. "U.S. SMB's show strong preference for cloud bundling." May 12th, 2011. http://www.ami-partners.com/index.php?target=news&mode=details&news_id=199)

23 Ray, Bill. "Orange launch TV app to snag wandering eyes." May 10th, 2012.The Register. http://www.theregister.co.uk/2012/05/10/orange_tccheck_app/

24 "SFR offering cloud-based Gaming On Demand." OnDemand Everything. January 17th, 2012. http://www.cloudservicesondemand.com/items/sfr-offering-cloudbased-gaming-on-demand-digital-tv-europe/and http://www.digitaltveurope.net/19565/sfr-offering-cloud-based-gaming-to-tv-customers/